Best Australian Show 2010

In conjunction with

New Zealand Recreation Association

Gold Sponsor

Pentair Water

Silver Sponsor

FILTERMASTER NZ

Supporting Organisation

Master Pool Builder

Media Partner

SPLASH! Magazine

Expo Video from 2011 in Singapore

Expo Video from 2010 in Australia

Seminar Program

Pre Show Workshop Sessions
Tuesday 16th August 2011
1.00pm - 2.30pm
Importance of water balance
Paul Jacobson
Exploring the need for water balance and the impact it has on swimmer comfort, chlorine efficiency, water clarity and protection of pool equipment. A must for those attendees wishing to understand water balance and effectively communicate the technical aspects to the pool owner in a practical manner.
• Need for water balance?
• Managing water balance
• Problem solving water balance
2.45pm - 4.00pm
 Importance of healthy water to the overall swimming experience
Paul Jacobson
Exploring the need for sanitisers, reviewing industry options and discussing the questioning process that provides the pool owner with the best sanitiser option. A must for those attendees wishing to know more about sanitiser options, how they work and how best to communicate their benefits to the consumer.
• Need for sanitisers?
• Reviewing sanitiser options
• Choosing the best sanitiser option based on consumer needs not wants
4.15pm - 5.45pm
 Problem solving Algae and Scale / Metal Staining
Paul Jacobson
Exploring the causes, types and methods to prevent or remove these problems. A must for those attendees wishing to understand why problems occur and the options available to either prevent or rectify them.
• What causes these problems?
• Options or methods for fixing the problems
• Prevention versus cure
Wednesday 17th August 2011
9.15am - 10.00am
 Establishing a National Body for the NZ Pool and Spa Aftermarket Industry
Lindsay McGrath, CEO, Swimming Pool Retailer Association Australia (SPRAA)
In the 2009/2010 season, a group of industry leaders in the Australian Pool and Spa aftermarket industry came together to form a national body and to provide retailers with a voice on issues impacting the industry.

The group felt that the aftermarket industry, as distinct from pool builders, was underrepresented and their role not properly recognised or understood by regulating bodies, governments and the consumer.

SPRAA has achieved early success including:
  • Influencing the government’s pool energy and water saving programs
  • Providing input into state based fencing regulations
  • Being accepted as a member of the Construction and Property Industry Skills Council
  • Working to towards getting the job of a Pool and Spa Technician recognised as a valid occupation
  • Instigated the development of nationally recognised qualifications for Pool Technicians
  • Having a public voice on issues such as pool safety, chemical use, energy and water saving and pool design

The development of nationally recognised qualifications for Pool Technicians is a significant breakthrough for the industry and will providing formal recognition of the skills and knowledge required by current industry members.

Lindsay McGrath was a founding member of SPRAA and will provide some insight into the establishment of the Association including the challenges, benefits and opportunities.

He will also share his thoughts on how this model might be adopted in New Zealand.
10.15am - 11.00am
 Making the most of water chemistry in times of climatic and environmental change
Paul Jacobson
Considering the impact on pool water management given today’s climatic and environmental challenges. A must for those attendees wishing to provide pool and spa owners with effective chemical solutions to better climate proof their pool or spa for maximum enjoyment.
• What impact does our current climate have on managing pools and spas?
• What is required to manage the effect?
• What opportunities exist? And how can we benefit?
11.15am - 12.00pm
 Getting Green ($): Green equipment for the green consumer for maximum profits
Hugh Smith, Pentair Water Pool & Spa
Learn how to maximise your sales by tapping into the growing demand for green, eco-friendly, efficient and reliable products. Attendees of this seminar will develop an understanding of technical principles and attributes behind energy conserving and eco-friendly technology. Learn to intelligently converse with and educate consumers on eco-friendly technologies, their benefits and the anticipated savings and payback through their implementation. Additionally, attendees will learn how to augment their sales approach to increase closure rates and maximise profits through up-sale opportunities. Attend this course to meet the growing demand for environmentally friendly consumer products.
12.15pm - 1.00pm
 Reducing Chloramines and THMS in Indoor Swimming Pools
Dr Ole Gronborg
Chlorine by-products like Trihalomethane (THM) and Chloramine Formation in indoor pools is known to adversely affect bathing comfort and more importantly, swimmers health. Trihalomethanes and Chloramines are formed when human water pollutants combine with chlorine. New Danish science demonstrates that human skin cells, ranging in size from 10-30 micron, dissolve in sand filters, and are the primary cause for the unwanted chlorine by-product formation. A new Water Treatment System removes the skin cells on a continuous basis, reducing the organic load in the pool. The system, now installed in 30 Scandinavian public indoor pools, reduces chlorine demand by +40%, backwash water usage by +60% compared to sand filters, and energy consumption by +50%. The author explains the history of how the technology was developed, the scientific work performed in cooperation with the Danish government and research institutions, and answers questions.
1.00pm - 2.00pm
 Driving customer growth through innovation and investment
Graeme Abbot, General Manager, Hanmer Springs Thermal Pools and Spa
During his tenure Graeme has overseen significant investment in the complex.
This investment has resulted in strong customer growth and satisfaction levels. Annual profit is now in excess of two million dollars per annum. In 2010 a further $7.5m was invested in the complex with a resulting 15% growth in visitor numbers for the first six months of 2011. Graeme will present on the project itself, its highlights ,its challenges and why he thinks it has been successful.
2.15pm - 3.00pm
 More regular oxidation - why?
Paul Jacobson
Exploring the need for oxidation, viable oxidiser options and understanding the overall impact oxidation has on sanitiser efficiency.
A must for those attendees wishing to provide pool and spa owners with an effective oxidation program that delivers continual sparkling clear inviting water.
• Need for oxidation?
• Oxidation process.
• Oxidation options.
• How best to communicate oxidation benefits to consumer.
3.15pm - 4.15pm
 Pool Shops, Marketing, and the Internet
Max Williams, Principal Consultant, My Red Zebra
Pool Shops are amongst the most affected of traditional retail stores being hurt by the internet. Pool shop owners are at their wit’s end looking for an answer. Traditional marketing techniques seem powerless to prevent the steady loss of sales and profit from this new and powerful predator!
New approaches to retailing, sometimes called ‘The New Age of Retailing’, do provide an answer, but these don’t seem to fit into a pool shop.
In this session, we examine why some internet sites present such powerful price competition, and how we can negotiate a few answers to these problems. More importantly, we examine a more constructive approach. Here we learn how to use the internet ourselves to build customer value, and grow our own pool shop traffic!
Thursday 18th August 2011
10.15am - 11.00am
 What makes Treating Spa water different to pool water
Paul Jacobson
Looking at the challenges of effectively managing spa water chemistry in an environment where the water is usually aerated, heated, and considerable less volume than a pool.
A must for those attendees wishing to understand the chemical process required to deliver healthy, bacteriological free spa water, that looks good, feels great and protects the life of the spa equipment.
• Importance of Chemically cleaning spa surfaces, filter media and piping.
• Managing water balance
• Sanitiser alternatives (primary and secondary options)
• Oxidation options
• Problem solving, cloudy water.
• Continued maintenance program.
11.30am - 12.30pm
 Hydraulics and Pump Selection
Hugh Smith, Pentair Water Pool & Spa
Learn how to set flow rates, calculate total dynamic head and select a pump for existing equipment. Understand the limits of existing equipment, how to create a system head curve and how to identify and avoid hydraulic problem areas.